Selling Mortgage Insurance

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Selling Mortgage Insurance

Problems with Mortgage Insurance Sales

If you have ever sold traditional mortgage protection insurance, you know how hard it can be. You must put a lot of miles on your car, driving around to meet with clients in their living rooms. You also have to be available for them when they are home, which means you spend a lot of evenings working. Many times you will have to spend time out of town, because that's where you have leads and appointments, and this can be inconvenient and expensive.

 

Furthermore, some of your prospects may have been attracted to mortgage protection insurance because of the direct mail piece they received. But these direct mail pieces can give some people the wrong expectations. They may glance at the card or letter, and see an offer of insurance with no medical exam, and then assume that pre-existing conditions will be ignored. You may find that some percentage of the business that you have worked so hard to submit gets declined. People with very common professions can declined for disability insurance, just because of what they do for a living.

 

How to Sell Mortgage Insurance

Mortgage insurance is a specific type of life insurance designed to provide a death benefit equal to the outstanding balance of your primary mortgage. The concept is extremely simple, and the need for this type of life insurance is always present. If you are interested in earning money selling mortgage insurance, you can make a great living with the right tools and motivation. It's not an easy career, but you can build a strong base of clients that will continue generating commissions for many years.

 

Instructions

1 Get your insurance producers license. You cannot sell insurance without obtaining your state's official insurance producers license. You must successfully pass an exam that is designed to test your knowledge and understanding of your state's insurance laws. Many states permit self-study in preparation for the exam, while others require in-person attendance at a classroom educational course. Contact your state's insurance producer licensing department to obtain details and instructions for acquiring a license.

 2 Acquire errors & omissions insurance. Insurance producers are required to have a professional liability insurance policy, called errors ^ omissions coverage, or E&O. If you make a mistake regarding the implementation or sale of a mortgage insurance policy, and that mistake results in a financial loss to your customer, your E&O policy will provide money to cover the financial obligation you have to that customer. Contact your state's insurance department for a list of approved or preferred E&O vendors.

3 Become appointed with a mortgage insurance provider. Before you can sell mortgage insurance, you must register yourself as an agent with an insurance carrier that sells mortgage insurance products. Contact the insurance company's agent licensing department and request an agent appointment kit. You will receive a package that contains information about the insurance carrier, details of their mortgage insurance products and agent registration paperwork. Complete the appointment forms and return them to the carrier's licensing department along with photocopies of your state insurance producers license and E&O policy.

4 Advertise your products. You must actively prospect for new customers, and implementing a comprehensive marketing strategy should yield positive results. Consider your available marketing budget and establish a consistent advertising process that includes a combination of direct mail letters, telemarketing, television and radio commercials, internet ads and email communications. With constant and repeated exposure to your marketing message, prospects will be much more likely to call you for assistance with mortgage insurance issues.

5 Establish networking relationships. Discuss the possibility to working together to serve the needs of another professional's clientele. Ask your CPA and attorney to consider sending information about mortgage insurance to their own list of existing clients in exchange for your reciprocation. Continue to search for other professionals with large groups of customers who fit the demographics you want for soliciting mortgage insurance, then establish more networking relationships.

 

Cost competitiveness.

You might be surprised to find that a single loan with monthly mortgage insurance premiums offers a competitive payment. What’s more, single-premium mortgage insurance—where the full premium is paid at closing and can be financed into the loan—often provides the lowest monthly payment available.

 

Easier access to equity.

With both the first and second lien positions locked up in a combo loan, owners who want access to any future equity accumulated in the home for a remodeling project or addition will be hard pressed to find a lender willing to accept the third position. But with a single loan secured by mortgage insurance, a home equity loan may be easier to obtain.

 

Predictability and security.

With a single fixed-rate loan combined with mortgage insurance, your buyer clients won’t have to worry about increasing payments.

 

If you have further queries please feel free to contact  Canada Insurance Plan


 
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